Creating an event marketplace selling the latest products and services available at your show is now the ‘New Normal’. Last year, ShowShoppa, the marketplace system for event organisers, helped to create shops for leading events generating hundreds of thousands of pounds. The new shops also helped organisers to discover up to 20% new buyers substantially increasing engagement and invaluable data in the absence of events.
Why launch an event marketplace?
Gain the Competitive Edge – Your event Shop generates new revenues all year round leveraging your existing assets, and you receive sales commission on every product sold, plus the opportunity to charge for premium product placements, sponsorship and listing fees.
Discover New Sellers – Attract new potential exhibitors and charge them a monthly listing fee to be part of your online marketplace.
Bring the world to your event – Your own event branded shop packed with your exhibitor products automatically attracts new/existing buyers, and extend your brand reach 365 days a year.
Understand Buyer Trends – Your Shop dashboard opens up a world of analytics giving you instant market intelligence about specific buyer changes and what is currently exciting your customers
More Engaged Customers – Use your new event shop to add instant value to your sales pitch and increase ROI by connecting exhibitors to your show audience 365 days. Your new shop can be used to help you to build rapport and achieve early commitment from exhibitors.
Launching an event shop takes full advantage of every channel an event has at its disposal from your database of disengaged buyers who are still eager to transact with your exhibitors to large followings across your event social media by building Facebook and Instagram shops. An event marketplace guarantees your exhibitors are still able to trade 365 no matter what the conditions are both int he UK and internationally.