B2B e-commerce has rocketed to the forefront since 2020 and is now a key purchasing gateway for many corporate buyers. Nearly two-thirds of B2B companies across industry sectors now offer e-commerce capabilities, defined as fully executing a sales transaction online.
Following the success of the online marketplaces for consumer events, ShowShoppa have launched a dedicated B2B marketplace platform for the exhibition sector. The new platform introduces new features specific to the trade show sector to create the transactional online marketplace to service this growing demand.
The year-round marketplace is integral to a trade event directly connecting buyers and sellers 365 days of the year. Attendees are able to return to those exhibitors they discovered through the event to make repeated purchases and to drive new sales for exhibitors. Exhibitor Listings come to the forefront with transactional products giving organisers deeper insights into the event audience and their changing requirements.
New features include visitor login to unlock wholesale pricing, bulk purchasing discounts, product filtering and detailed order tracking. ShowShoppa also features a comprehensive enquiry management system for non-transactional items and services.
Your B2B event marketplace is a trusted environment for exhibitors and visitors to interact and discover products and services when they are needed throughout the year. Exhibitors sales and leads can be directly attributed to their participation in the event.
It has often been quoted that buyers are not willing to spend large amounts online but the latest report from McKinsey reports that “Buyers are more willing than ever before to spend big budgets through remote or online sales channels, with 35 percent willing to spend $500,000 or more in a single transaction, up from 27 percent in February 2021. Seventy-seven percent of B2B customers are also willing to spend $50,000 or more”
B2B marketplaces are the fastest growing sector within global ecommerce, and ShowShoppa provides trade shows with the ideal platform to capitalise on this opportunity for their communities.